Magazine Madness and/or Mania: selections from the Sears Wish Book for the 1980 Holiday Season

While it is fun to admire the $230 floral-and-polka dot ensembles (with matching bolero!) on the pages of teen fashion magazines, real people actually just wore normal clothes from Sears.

1980 Sears Wishbook

 

Luxurious earth-tone velour perma-press clothes. What was waiting for teenagers under the tree in 1980? How about some really tall pants? (Click to enlarge)

Sears 100

Or a coat made out of extruded plastic?

Sears 108

This “Cuddle-Quilt Robe” conveniently immobilizes the wearer, making it ready-made for kidnappings and fraternity pranks!

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You know you’re thinking it: How do you use the bathroom in that thing?

Sears 239

I can’t imagine any parent thinking this would be an appropriate purchase for their daughter:

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Now, we can’t leave the teen-dudes out of the fun. This guy looks like he should be holding a lightsaber (“Only six months ’til Empire Strikes Back!”):

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And then we’ve got these two. Hubba-hubba:

Sears 265

White People wear Western Shirts like this… but Black People wear western shirts like this….

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“Western” was really big in 1980. You can even dress your toddler up like a  tiny JR Ewing!

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Of course, you could always skip the clothes and get a $1125 Betamax:

Sears 421

Look at this selection of over twenty movies you can choose from!

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$75 is a small price to pay to be able to watch The Towering Inferno whenever you want!

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3 Responses to Magazine Madness and/or Mania: selections from the Sears Wish Book for the 1980 Holiday Season

  1. grace says:

    That movie list is quite something. The prices!

    But I have some comments about the cover.

    1. I had that Fisher-Price nursery school & bumpy ride school bus when I was little! I also had Sesame Street Little People, who included Susan, Gordon, Mr. Hooper, and Big Bird (perhaps others—Cookie Monster, maybe?)

    2. The dad is wearing a full-length nightgown.

    3. Why is the mom wearing hooker makeup on Christmas morning?

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