Magazine Madness and/or Mania: 16 Magazine, August 1966

I’ve talked before about the how difficult it must have been to get the tone right when writing for teen mags. Act too much like the actual adult you are and you sound outright contemptuous about the-kids-these-days, what with their constant doing of the twist; too far in the other direction and you’re the the old person at the party, trying too hard to be cool (“No, 1991 Jane Pratt! I do not want to do drugs with you!”)

16 Cover Aug 66

(Click all to enlarge)

Personally, I think 16 got it right most of the time, enthusiastically, unironically embracing whatever teen girls were into. This is entirely due to the 20 year reign of the magazine’s editor-in-chief, Gloria Stavers, who presided over a golden age of teen fandom.

While 16 hyped its fair share of bubblegum acts and teen idols that never really caught on outside of the pages of the teen magazine world, Stavers also regularly catered to teens who had more offbeat tastes, and preferred their HUGE FULL COLOR PIN UPS to feature the likes of Leonard Nimoy, Jonathan (Barnabas Collins) Frid or Iggy Pop. Stavers also personally penned an obituary for Lenny Bruce for the magazine.

Let’s go to the headlines:

HLbeatles

Is there any remaining doubt that Ringo was the worst Beatle?

HLcher

This is typical of 16′s overwrought headlines: the story (by Stavers) is about how Cher went to visit a California safari park during the filming of Good Times and was not eaten by a tiger. But! On that very day 3000 miles away in New York an auto show model WAS TOTALLY eaten by a lion. Coincidence? I think not!

HLDDB

Start flipping through a stack of the era’s teen mags and it is likely that one question will come to mind: who the hell is DD&B?

That would be be Dino, Desi and Billy, a “super”group composed of Dean Martin’s son, Desi Arnez’s son and, uh… their friend Billy.

Top Gossip of 1966!

Gee Gee Gossip

(Click to enlarge)

How do we know it’s 1966? You can set your watch by this list of Beatles’ wives-and-girlfriends:

gossipbeatleswives

Oh, for what might have been:

gossipbobdylan

Was the pun really necessary? TOO SOON GUYS!

gossiprtoosoon

I don’t even know if this is supposed to be subversive or what:

gossipidontevenknow

Speaking of Bob Dylan, do you know what never goes out of style? Teenage fan art! I am pretty sure this exact glorious piece of pointillism was featured in my 10th grade art show:

bobdylanfanart

Although there was no sign of lazy-eye Robert Vaughn at Brockport High School in the mid-1990s (I’m guessing our equivalent was lazy-eye Dan Cortese):

robertvaughnfanart

Let’s look at some ads! (Click to enlarge)

ad1

Who knew 16 was so progressive on the dating front?

ad2

Don’t worry, if you miss the Beatles this time, you can catch their next tour…

candlestick

…OK, maybe not.

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4 Responses to Magazine Madness and/or Mania: 16 Magazine, August 1966

  1. miss amy says:

    The ads don’t appear to be showing up. Everything else is AMAZING, though. I love the fanart.

    • mondomolly says:

      Thanks for the heads up! I don’t know what’s up with the ads, I tried in 2 browsers and they show up. The image files are huge, maybe they aren’t loading correctly. I’ll see if I can adjust them.

      Thanks for your comments! 🙂

  2. Susan says:

    I just ran across this entry. I bought 16 Magazine regularly during my David Cassidy fan years in sixth and seventh grades, and decorated my closet and bedroom doors with the posters 🙂 . Bobby Sherman was fading away and Donny Osmond was sharing the spotlight but David was #1! This was around 1971-72.

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