So, a big THANK YOU for eveyone who shared their memories about the fat camps, boarding schools of questionable repute, and get-rich-quick schemes that Seventeen was trying to sell to the impressionable teens of 1978. They were a blast to read! This week…
…We’ll look at the one last category of back-of-the-book advertising: insane personalized merchandise. Continue reading
As voted upon by YOU, THE READERS, this week we take a second look at the May, 1978 issue of Seventeen, specifically the tiny, black & white advertisements for teenage dreams and schemes.
As a Seventeen reader in the early 1990s, I have to admit that I barely glanced at these ads, except for noting that the stock photos and clip art seemed vaguely outdated. There is a reason for that: Seventeen basically had a roster of these advertisers (boarding schools, weight-loss camps, junior colleges, career opportunities) and some of them used the exact same ad for DECADES.
For the May issue, they put the Fat Camps up front: Continue reading
Welcome back, Constant Readers and thank you for casting a vote in last week’s poll to determine what ELSE we should look at inside a 42-year old issue of Seventeen magazine. With a full 50% of the vote, we shall take a look at the assorted, vaguely supposititious-sounding goods and services advertised in the tiny, black and white advertisements in the back of the magazine. Next week!
These are strange times, and I want to match these times with equally strange content. Also, all of the free-floating anxiety has withered my attention span to the size of a gnat’s. So in the coming weeks, I am going to feature some of the weirder, briefer, not-ready-for-Prime Time vintage teenage artifacts I have laying around the house, so be on the lookout for more magazine selections, comics, movies, advertising, maybe some music or other kinds of relics that can be shared in about 900 words or less. Continue reading
Ah, the late 1970s. So many Earth Tones, so many ads for tanning oil. What did it mean to be a teenager 42 years ago? Well, I am actually rather unclear, because a lot of the content in this issue is identical to what you might see in any women’s magazines of the era. It’s like Hearst was building a Seventeen to Good Housekeeping pipeline. I mean, I had pretty much wrapped up my interest in Seventeen by the time I started my freshman year of high school, but both the editorial and advertising content in this issue seems to be aiming for an older demographic. Continue reading